AUDIENCE

RESERCH INTO AUDIENCE- music video
what are there lies, hobbies, age
mood board of who they are
give examples

genre-
how did you target using the genre
talk about how you marketed and how you made it for the target audience such as:

• camera
• mise-en-scene 
• editing 
• sound

social media- twitter, insta

meet and greets 

free concert

tv programs 

products (website, digipack)

"guys want to be me, girls want to be with me"- Miss Brookes 2K18

what did your audience think of your product: evaluation 

MEDIA LANGUAGE

DR PUC-1A
Digital tech
Research and planning
Post production
Understanding real media media Conventions

NGRAM-1B
Narrative
Genre
Representation
Audience
Media language

MEDIA LANGUAGE- music video
analyse- camera, mise-en-scene, editing and sound
include theorists- 2;

• goodwin- watching the performer
• vernalise- jump cuts 

camera- three camera shots (what how and effect)- FAM

1. super hero shot (underneath pan)- how?- by making the scene adding tension leading up to the beat drop in the music.
2. head on mid shot- how?- using this shot for an edit to make the character look known 
3. tracking pan shot- how?- leading onto another beat drop 

Mise-en-scene- three for CLAMPS 

1. lion
2. dark
3. bright

Editing- three for STOPS

1. writing effect
2. masking effect 
3. colour way effect 

Sound- three for 

1. 
   

collective identity

point 1- balance between theories and knowledge of industry and texts (case study) and informed personal engagement (your own opinion) with issues and debates.
terminology- hegemony
use of examples- examples of text and theories has to be connected; history and future
use of terminology- contemporary media theory
(25 marks)

EATT- EXAMPLE, ANALYSE, TERMINOLOGY AND THEORY

andrews keen

wrote digital vertigo in 2012 to show the awareness of the future of technology and how today online social revolution is, dividing, diminishing, and disorientation us.

• the current technology culture is having an adverse effect on society
• in his book it targets the negatives of social media and the impact it can have
• technology is making us lose all privacy of the inner self
• try and make the internet more habitable 
• humans have always been narcissistic, we have always loved the thought of ourself. the internet enables us to think a lot of ourself and exaggerates narcissism. 
• "we are losing something essential about what it means to be human"

Essay plan 1-theory leas

basic ingredients for the whole essay- 

• dress the question immediately, give a definition to what collected identity is- "a shared definition of a social group" say what collective identity you have studied.
• theorists/academic ideas and terminology-hegemony 
• past present and future case study 

theorists- 

• Stanley Cohen- how we do not see the whole picture (quadrophonic)
• David Hebdige- subcultures, historical paragraph
• Greg Philo- hoodie horror, middle class anxiety and this is how hoodie horror scares you. 
• Henry Giroux- "the reported media of the youth does not represent the truth"
• Charles Acland- idea of protection, media representation shows that they have authority.
• Thomas De Zengotita- "everything that we know about the world is from the media"

pick positive case study and the negative  

paragraph 1- historical 50s, 60s, 70s, 80s, 90s, naughty (2000), up to 2012

• 50s teddy boys, mods and rockers- quadrophina- shows the groups leading onto violence and rebellious ways
• stanley cohan- studied all sides of the argument, and wrote about moral panic 

paragraph 2- idea 1

• de zangotita- everything we know comes from the media
• media over the past 5 years 
• trying to be more understanding 
• what has happened recently 
• remember with the representations, its not an accurate representation (explain why)
• giroux- the media of the youth does not represent the truth 

paragraph 3- idea 2 positive

• talk about your positive case study 
• kingsman
• vulnerable teens that turn things around 

paragraph 4- idea 3 negative

• case study
• undatables
• media representations that are bad

paragraph 5- internet

• definition
• give examples of the internet
• adults concerns
• negatives of the internet and online media and the effects case study (in real life white characters of the internet)(BBC children not getting enough time outside)(end of the F world- throws her phone on the phone as her friend texts her from across the table)
• positive of the internet and online media and the effects- role models and the platforms that can be used

paragraph 6- future 

• her (loneliness due to phones in the future talking to our technology)
• black mirror (everything down to likes and social media followers)
• Andrew keen- internet great but hosting irrelevant content will ruin it. digital narcissism, called digitalvertago- how todays online social revolution is dividing, diminishing, and disorienting us. 
• 
  

1(A) 1(B) 2

1(A)- conventions of media texts-
general comments
-people need to know the course,
-questions where demanding
-need to show research and how they have used media texts from year 12 to year 13

1(B)- media representations
-always answer the question
-remember the meaning of representation
-how you representation the setting, the themes and the characters.

2(A)- collective identity
-talking about the conventions and how they are understood
-talk about your collective identity in the defining

theorists:
-greg philo- violence
-stuarthall- encoding/decoding

intro- message for teens
para 1- history-stuart hall
para 2-hoodie-greg philo

distribute your theories throughout.
ill manners is the history.

1(talk about the intro of the question and the social groups)
2(history, ill manners and hoodie horror linking with greg philo)
3(start with the heading of threes, case study or media such as films)(talk about theorists in all)
4(future- technology is diverse, what will representations be like in the future? how does the internet effect self perception and online representations of young people?)

digital narcissism- about how social media is making us obsessed with ourselves. -talk about the messages behind the addiction and what he says.
cyber utopianism- internet is brilliant and it makes us powerful
cyber distopianism- how its bad
connected- connected but alone.

question 1 research

explore the way your skills in research and planning improve time, and how this impacted on your creativity.
as: simmilaritys, different film openings such as fast girls.
a2: compare, did it help, dd it not help or did it. research in music videos- looked at a wider range of videos. took creative ideas and made it your own.

• setting (laden smith)
• camera angles (long pan) (close shots) (bruno mars)
• editing (Justin Bieber) 
• colour pallet, colourful in the dark but used the colours of the logo making the video much more creative and individual. 

research

similar texts

in AS you were not creative- you copied conventions of 1 and 2 films. 

in A2 you took a range of ideas, developed and made your own- much more creative and skilful. 

audience 

in AS you didn't research your audience you assumed but post production you researched a bit more into the audience. therefore it was not as successful.

• limited 
• assumptions
• based on other texts 
• general in demographics (girls, teenagers)
• talked about tit at the end (evaluation, feedback)
• missed the mark and dress your audience due to not researching before hand there for it was not successful. 

in A2 we researched before hand so we got a feel forth the vide was going to be for. we used urban tribes.com we researched by looking at different artists who we are aiming to be like. there was regular research and therefore better outcomes come from the audience. 

• appealing to London audience/ urban audience. 
• demographic- British, class, age, education, inspiration, regional. 
• market research constant- evaluations and getting in the audience to watch. 
• creating the typical audience member (psychographic profiling) 
• at the end we got great feedback as we hit our target audience. 

planning

AS: storyboard 

• simple, stick figures on a piece of paper. 
• wasn't followed, didn't turn out as planned as we didn't think about the toughest of length of shots and the type of shots. 
• this meant it didn't turn out as excepted because not much thought was gone into the story board.
• could've missed shots or under filmed. therefore we had to re-film. 
• this caused the editing to be to long and was a bunch of mismatch. 

A2: storyboard

• stealomaic
• drawn storyboard- voice over this helped to explain each shot and what happens. 
• revising story board making changes and judgment. 
• timings where more accrete
• we also annotated lyrics so that we knew when to lip-sync and add lyrics into the song. 
• shots where smoother and only had ti go to a location once. 
• editing was much smoother
• meant there was more room for more creativity.